Our hope is that every neighborhood service obtains its chance at a “luck” to come to be a household name (or at least a household name in your community). However to get there, you first need to build brand awareness so you can attract even more consumers. However, that can be challenging if you do not have a strong brand name to develop understanding around in the first place!
While it’s simple to see examples of solid brand names from big businesses like McDonald’s, Coca-Cola, and also John Deere– it’s often difficult to discover the same examples from small companies. Yet the strongest small business brands follow the exact same principle huge brand names adhere to– and that’s brand uniformity.
What is brand consistency in marketing?
Brand uniformity is at the origin of your organization’s identification. It includes all elements of your marketing– from messaging to design, just how you interact, as well as every little thing in between! Basically, any type of place a customer would certainly involve with your business electronically or in the real world ought to have a regular experience (and a consistent look and feel).
When applied in advertising and marketing, brand uniformity signals to customers that your service has a strong brand individuality that is easily identifiable– despite where they’re seeing information regarding your service or involving with your brand name.
Why does uniformity matter in advertising and marketing?
Why is keeping that “image” as well as stability in branding so vital to your clients? Should not they feel in one’s bones and trust you instantly? Regrettably, we wish that held true (it would make marketing a lot simpler). Yet because we know that’s not always the instance, below are some reasons that consistency in marketing is so crucial.
Regular branding makes you remarkable
Rep is the reason that flashcards, lists, as well as pneumonic tools are so efficient– the more often people see, listen to, or experience something, the far better. Actually, the age-old marketing “rule of seven” still rings true today in that individuals need to see, listen to, or read something at least 7 times prior to remembering it.